![]() While the COVID-19 pandemic proved to be a tumultuous period for the theatrical industry at large, CJ Group notes that studios and consumers have shown more intense interest in 4DX as lockdowns have lifted. The company has also focused on another premium format - ScreenX, a panoramic auditorium that projects images around audiences with 270-degree screens. In the years since, the entertainment branch of CJ Group has dramatically expanded the format’s global footprint, with 57 theaters in North America and 783 worldwide. The first 4DX auditorium opened to the public in 2009, with a venue in Korea welcoming moviegoers to see James Cameron’s sci-fi epic “Avatar” in motion seats. The company also continues to explore opportunities to implement 4DX with older movies Joe Dante’s “Gremlins” was released in the format over the 2019 holiday season. We want to make sure that it’s the right scene and we want to make sure that it makes sense when we use particular effects.”Īfter new releases leave theaters, 4DX auditorium instructions remain archived within CJ Group, in case films are rereleased down the line. “4DX helps the audience feel that much more absorbed in a film. “If the seats are moving the entire two hours of a film, I don’t think it really takes advantage of what 4DX is,” Kim says. “We worked directly with director Joseph Kosinski on ‘Top Gun: Maverick.’ He was in our theaters, in our screening room, testing and making sure everything is to his vision on how the film should play.”īy inviting parties closer to the filmmaking process to collaborate, 4DX teams can better achieve the objective they set out for - immersion. “We work with filmmakers or studio representatives to make sure that the quality is there,” Kim shares. The office even welcomes writer-director Kevin Smith, who will occasionally swing by the screening room to watch new releases. Earlier this year, “ Top Gun: Maverick” director Joseph Kosinski, “Lightyear” director Angus MacLane and “Doctor Strange in the Multiverse of Madness” editor Bob Murawski visited the company’s Hollywood screening room, providing notes that were then sent back to teams in Korea to tweak the experience. CJ Group is happy to invite them into the process. Some filmmakers have become more invested in how 4DX is implemented with their work. Additionally, the film’s setting calls for its own environmental flair, from the occasional blast of wind to a more consistent light seat rocking that aligns with the sway of train cars. They are then run off local servers within each location.īrad Pitt and Bad Bunny in “Bullet Train” Sonyīut the use of 4DX extends beyond underlining the violence in “Bullet Train.” Some comedic moments get unexpected emphasis, such as when the image of an erupting bidet triggers a spray of water from the nozzle in front of each seat. Once a 4DX experience is finalized, the encoded instructions are wirelessly distributed to the company’s auditoriums around the world. Instead, each one is meticulously curated through a weeks-long process in Korea to align with and enhance the content on the big screen.Įach year, the group creates 4DX experiences for more than 30 American productions, along with 40 more titles from China, Korea and other local markets. But a 4DX experience isn’t a matter of sensory overload. With so many instruments inside each auditorium, it might be easy to simply crank everything up and put the room on full blast. They call it ‘the back kicker,’” Kim laughs. The bells and whistles of a 4DX auditorium include wind machines, strobe lights, snow simulation (it’s foam), smoke scents and a device inside the seats that thrusts into the shoulders of audience members. “We have what we officially call the three degrees of freedom - our chairs move with the pitch (a forward-and-backward rolling motion), the yaw (a left-and-right turning motion) and the heave (an up-and-down elevating motion),” explains Paul Kim, SVP of content and production at CJ 4DPlex. “Then there’s the vibrations and then we have 21 different effects across all of our equipment.” Those who decide to see the film in 4DX will experience each movement onscreen as a motion in their seats, which shake and wobble to the rhythm of the action. Over the course of “Bullet Train,” Pitt will get socked, stabbed, chucked and chased as he untangles a complicated web of conflicting hit jobs.
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